WLS-AM replacing Cisco Cotto with new show from Bruce Wolf, Dan Proft

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— Chicago radio station WLS-AM is cutting the “Cisco Cotto” program on weekday mornings to make room for a talk show with veteran Chicago broadcaster Bruce Wolf and former Republican gubernatorial candidate Dan Proft.

Starting next week, Mr. Wolf and Mr. Proft will fill the 9 a.m.-to-11 a.m. slot on weekdays, said Michael Damsky, who is president and general manager of the Citadel Broadcasting Co. station. Mr. Cotto’s last show was today.

While Mr. Cotto had done as well as anyone in the time slot, the combination of Mr. Proft and Mr. Wolf had developed over the past year-and-a-half to a point where they where a better bridge between the early morning “Don Wade & Roma” show and “The Rush Limbaugh Show,” Mr. Damsky said. The duo had been guest hosts for “Don Wade & Roma” in the past.

The station has entered into its first contract with Mr. Proft and Mr. Wolf, through the end of 2012, Mr. Damsky said.

“The level of excitement and passion and listener interest that they generated was so compelling that we had to find a place for them and this was the natural spot for them,” Mr. Damsky said.

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July 14, 2011 No Comments »
Posted by Rachel Sutton

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