Category 'Business Leader'
Using social media sites for personal customer service: The holy grail for brands?
Research reveals that personal interaction with customers over social media sites is the most effective thing brands using social media can do.
UM Wave 6 research studied Consumers across 62 countries to see how they engage with social media sites and brands.Results from the study showed that in January 2012 the top 10 search terms worldwide were all social media related sites which included Google, Facebook, YouTube, Baidu, blogspot.com and Twitter. Facebook was found to be the most searched word on the internet and accounted for over 10% of all website visits in the United States.
As many online users continue to spend large portions of their day on social media sites, brands should look at this as excellent opportunity to engage with their customers 24-7.
Tags: Brands, Media Sites, Social Media, Social Media Sites
New tax laws for small businesses
Tax season. It’s estimated that individuals and businesses spend approximately 6.1 billion hours per year complying with IRS filing requirements — time that most small business owners would rather spend on activities that actually grow their companies.
But even though the majority of small business owners (70%) farm out the job to a professional tax preparer, it’s important for every business owner to remain engaged with the tax preparations process. In many cases, the direct involvement of the business owner results in reductions in tax liability and a direct improvement to the company’s bottom line.
According to Barbara Weltman, tax expert and author of J.K. Lasser’s Small Business Taxes 2012, there are several new or irregular tax laws that will impact business owners’ total liability during the 2012 tax season.
- Form 1099-K.
Tags: Businesses
Twitter To Try Out SMB Self Serve Ads
Are you a small business owner with an American Express card? Well does Twitter have a deal for you! Last week Twitter formally announced a self-serve ad service designed to let small business owners buy and place ads in their Twitter stream using their AmEx card.
Yes, all ads must be placed through your credit card, which serves two purposes for Twitter. First, it means they don’t need any phone representatives to take ads and, second, it serves as an easy way to screen new advertisers and keep bad people out. T
Tags: Serve, Serve Ads
Memphis area gas prices hit $3.43 a gallon — and they’ll keep climbing
LOS ANGELES — U.S. motorists have seen the national average for regular gasoline rise above $3.50 a gallon in just three different years, but it has never happened this early.
The average price for a gallon of gas was $3.51 Tuesday, up 12 cents from a month earlier, reported the online fuel price monitor of insurer AAA. The early price shocker is likely a sign that pain at the pump will rise to some of the highest levels ever this year.
In the Memphis area, the price of unleaded regular averaged $3.43 per gallon on Tuesday, up 6 cents in just one week, AAA reported. The peak, $3.90 per gallon, was reached in Memphis on July 17, 2008.
“This definitely sets the stage, potentially, for much higher prices later this year,” said Brian Milne, refined-fuels editor for Telvent DTN, a commodity information services firm. “There’s a chance that the U.S. average tops $4 a gallon by June, with some parts of the country approaching $5 a gallon.”
Even in 2008, the year that average gasoline prices hit records above $4 nationally, the U.S.
Tags: Gallon, Gallon Theyll
Q&A with Ali Shirnia, VP and GM of Roambi EMEA
CBR catches up with the EMEA boss of data visualisation company Roambi to talk about Apple, BI, and data quality
Can we get a bit of background on the company?Our CEO Santiago Becerra created the Xcelsius software, which was a great success. He sold it to BusinessObjects, which was later sold to SAP. That was the end of the adventure, around 2007/2008. Then Apple announced the iPhone. He got one of the first ones and thought: “Oh my goodness.” He saw the potential of the devices and started building the software right there.
In 2010 we went to the market with our software and since then have got 8 of the top ten pharmaceutical companies as customers, along with financial institutions and carriers. The traction has all been driven by iPad adoption in the enterprise. But we’re not exclusively on Apple, we run on BlackBerry as well.
What we do is really simple.
Tags: Emea, Vp Gm
Peer engagement boosts confidence and optimism of SMB owners, according to recent survey
In a recent survey by The Alternative Board (TAB), an organization that provides advisory boards and coaching for business owners, more than 70% of non-TAB members believe they could increase profitability by 10% or more through peer engagement and advisory board participation.
Tags: Recent Survey, Survey
Building a Business is Worth the Time
Make no mistake. Creating your own small business is hard work. But as youll see, there are rewards. Here are some tips, tools and trends to think about while taking the time you need to build your small business.
Small Biz Success
It takes time to build a business! Rachel Strella can attest to that. Over the last 18 months, she admits to spending many 60 hour days building her social media marketing firm based in Camp Hill, PA, but she often finds that people still ask her, What do you do all day?
Living the dream after layoffs. Some people might think of a layoff as the ultimate bad news, but for Carolyn Higgins it was the first step on the path to helping small businesses think and market the way larger companies do. What can Carolyn teach you about marketing your business today?
Tips & Trends
Even celebrities want to be entrepreneurs. Nowadays becoming a small business owner is so popular, even the stars want to get into the act. T
Tags: Time
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