Your Business and Your Life
12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website efficiently, or how having great content can help with generating organic traffic. So let’s jump into #7-#12:
7. Get the Word (and Links) Out
If you’re reading this blog, you probably have one of your own, along with Facebook, Twitter and all sorts of other social media pages. So why not take advantage of these online properties to boost the SEO value of your main website? Not only can you link back to it from those pages, you can leverage your existing online community whenever they choose to repost any content that you share. So once again, having fresh, interesting content is a great way to climb the rankings.
Don’t forget about offline promotion either: list your website URL on your business cards, tradeshow booths, direct mail pieces, etc. Buil
Tags: 12 Steps, Part
The Importance of Web Presence for Small Businesses
Unless you’re living under a rock, you know that the internet is a very, very powerful tool for small businesses. If your business doesn’t have a webpage on the internet already, you’re way past overdue to get one. The majority of Americans use the internet daily, and consumers expect businesses to be familiar and utilize the web as well. The internet gives your consumers a window to your business and a way to reach you 24/7/365.Additionally, local search is becoming an important tool for businesses to be found on the internet. In fact, a mid-March 2010 survey by BIA/Kelsey and ConStat shows just how important the internet is for small business. “The most common online tool used for local research was search. Nearly one-half of respondents used Internet yellow pages and 42% checked comparison-shopping sites before heading to local businesses.” The survey also showed 90% of consumers searching online first to buy locally. Building a presence on the internet is imperative for small businesses.
Tags: Businesses, Small Businesses
International survey shows Irish house prices are back to normal (IrishCentral)
According to a new international study, Irish house prices have returned to a normal affordability, while Vancouver has overtaken Sydney as the least affordable, after Hong Kong.
The Annual Demographia International Housing Affordability Survey took a sample of 325 metropolitan areas around the globe. The survey based their findings on the median multiple, that is the average house price, divided by the gross annual average household income of specific urban markets, for the third quarter of the previous year.
Dublin and Limerick were the least affordable markets, while Waterford and Galway were rated as affordable. This is the first time that Ireland has no seriously unaffordable and unaffordable markets.
The survey states, “Historically, the Median Multiple has been remarkably similar in Australia, Canada, Ireland, New Zealand, the United Kingdom and the United States… being [on] the outer bound of affordability”.
Hong Kong is the most severely unaffordable housing while Australia, with its abundant land supply, has the most pervasive housing affordability problem. Overa
Tags: House Prices, Irish House, Irish House Prices, Normal
Calling All Teen Entrepreneurs: Enter Our Next Teen Tycoon Contest and Win!
Bill Gates started his first company, TRAF-O-DATA, when he was sixteen.
Sir Richard Branson launched two business ventures by the time he was fifteen – one growing Christmas trees and another raising pet parakeets.
And I started my first business at fifteen as well – my babysitting service dominated the neighborhood.
If history is any indication, today’s entrepreneurial teens could very well become tomorrow’s transformational business leaders.
At VerticalResponse, we believe that you’re never too young to launch your own business. That’s why we’re excited to announce the VerticalResponse Next Teen Tycoon video contest – our search for America’s future business mogul!
Starting today, any teen between 13 and 18 years old can enter the contest by submitting a short 2-minute video explaining his/her business or business idea. Easy!
In add
Tags: Contest Win, Win
Small Biz Tip: Rebranding: Strategy
The Small Business tips today discuss rebranding strategies.
- Create a strategy first. Going into a rebranding without having a set goal or plan of attack will not only look sloppy, but it can damage your brand, reputation, and business.
- Keep your employees on the same page. Inform everyone at your business about the new rebranding campaign. This way, all employees can answer any questions that may come up about your new campaign.
- Make sure key players agree on the rebranding plan. A plan which is only agreed upon by a few of the upper level management will not work in the long run. Keep making changes until you find a plan that everyone agrees on.
- Build a timeline. It takes time to rebrand: marketing collateral, logo, social media , getting the word out, and any other odds and ends to take care of.
Tags: Strategy
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