Your Business and Your Life
Small Business Saturday is November 26 – Start Marketing Now!
Small Business Saturday is November 26, the day after Black Friday and right before Cyber Monday, and it was created by American Express. They’re asking millions of Americans to shop at their favorite local stores and help fuel the economy, and we couldn’t agree more! But you need to hurry, because it’s right around the corner.I uncovered some pretty nice numbers about the promotion last year. According to American Express OPEN:
- An estimated 200,000 U.S. customers shopped at independent stores as part of the first-ever “Small Business Saturday.”
- 27 percent of small retailers that accept American Express cards saw an increase in sales in 2010 compared with the Saturday after Thanksgiving in 2009.
- 30,000 Tweets were sent using the hashtags #SmallBusinessSaturday and #SmallBizSaturday.
- 100,000 small-business owners downloaded point-of-purchase and promotional materials from the event’s Facebook page.
- 1.2 million people joined the movement by “liking” Small Business Saturday on Facebook, and it’s over 2.2 million now.
Based on the percentage of revenue per stores that take American Express, they also believe local stores got a bump from this through various other payment methods as well. American Express and FedEx are investing millions of dollars into promoting this. So what c
Tags: Business Saturday, November, November 26, Small Business Saturday
Small Biz Tip: Rebranding: Blog
The Small Business tips today entail how to discuss rebranding on your business blog.
- Track your progress on your business blog. Go over each important step – what you’re doing and why. This will keep people involved and informed.
- Give detailed explanations. For example, if you’re redesigning your logo, explain why. What is different? Is there a new meaning? Why are you changing it? What does it mean to you?
- While it is important to update and educate your customers and consumers about the rebranding, keep in mind your competitors are also following your every move. Don’t divulge important information or strategies you do not want them to know.
- Encourage two way communication. Pose questions on your blog, and ask them to comment with responses. Additionally, dedicate a blog post to strictly asking if your followers have any questions about the rebranding.
Tags: Blog
Conversion to Roth IRA
Roth IRA is the most popular choice for many, who intend to save enough before they retire. There are many other plans for managing retirement, but people who are eligible and fall within all limits of income and age often prefer this type of account. One can benefit from long term tax variations when they are opting for this type of saving account. Contribution limits should be checked thoroughly before opting for this type of retirement saving plan. One should research enough about conversion charges, when traditional IRA needs to be converted into Roth IRA. The site roth-ira.org has all the details regarding conversion.
Different types of transfer policies are available for this conversion.
Tags: roth ira
Irish pharmaceutical company working on preventative cancer drug (IrishCentral)
An Irish pharmaceutical company is now developing a range of drugs that could be used to fight cancer.
Solvotrin Therapeutics, based in Dublin and Cork, is developing a range of Aspirin prodrugs after a study confirmed that Aspirin reduced the risk of several cancers, including breast cancer and lung cancer.
‘The CAPP2 clinical study clearly demonstrates that Aspirin can prevent cancer,’ Pat OFlynn, CEO of Solvotrin Therapeutics, told Silicon Republic. ‘However, the beneficial effects of Aspirin only became apparent following long-term use of at least three to four years and at high doses of Aspirin.’
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Read More:
Irish biotech company to begin snake venom cancer drug trials
Belfast scientists make major breakthrough in prostate cancer fight
Megan Malone set to receive all clear from cancer after U.S.
Tags: Drug, Irish Pharmaceutical, Irish Pharmaceutical Company, Pharmaceutical Company
5 Reasons Why You Should Go Green this Halloween Season
So your son is excited to dress up in his iron man costume, your daughter can’t wait to be Cinderella, and even your dog is ready to sport some angel wings for the big holiday. If you’re like me and you have a house full of trick-or-treaters, your employees are bound to ask you that dreaded question: What are you going to be for Halloween?
If dressing up is not your cup of tea, your answer no longer has to sound so boring. Consider giving your entire company a make-over and go as “green” this October. Companies need to work together to help save the planet, and going green is the best way to make this happen. Running a business can be extremely stressful and time consuming, so worrying about the planet may not be your first priority; however, going green is actually very simple. Consider a few of the ways your company can help the green movement:
- Turn off all equipment when not in use (lights, computers at the end of the day, etc.)
- Buy office furniture and supplies made from recycled materials
- Encourage employees to take public transportation
- Work only with vendors who have green policies. Believe
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