Your Business and Your Life
ROB Magazine is most-read business periodical
Report on Business Magazine is now the most-read business magazine in Canada, according to an influential survey on readership.
New data from the Print Measurement Bureau show the magazine claimed 951,000 readers over the age of 18. That is about 8 per cent more than Canadian Business, the flagship business publication of Rogers Media Inc.
The bureau’s survey, conducted in September, 2011, showed a major decline in readership at Canadian Business, which fell 20.8 per cent among adult readers, to 820,000, from the same period a year earlier.
A previous PMB survey in 2011 had showed Canadian Business with a slight edge over Report on Business Magazine, which is published by The Globe and Mail.
ROB Magazine also holds a significant lead over its two main rivals in capturing highly educated, higher-income readers: 543,000 are university graduates. No other business magazine in the country tops 400,000. <
Tags: Business, Business Periodical
SMBs leverage web and social media to achieve growth, says Citibank
For years, marketers have been pushing small businesses to embrace technology and multichannel marketing strategies to forge connections with consumers — and according to a recent Citibank study, SMBs may finally be taking the multichannel message to heart.
Business owners recognize that marketing is an important ingredient in business growth. Although the vast majority (70%) of business owners use their company website for marketing purposes, more than 40% of small business owners now use social media channels (e.g. Facebook, Twitter, LinkedIn) to reach consumers.
In the past, many businesses have utilized social media channels to create brand awareness, even though they struggled to understand the granular ways consumers used social media to engage with the brand. But a new generation of tools now gives companies the ability to track the impact of specific campaigns, ads and content that is shared in the social space.
Tags: Citibank
Don’t Assume you are Sourcing your Business Energy from the Most Ecconomic Sources
Gas today is now ranked as one of the more important natural resources alongside electricity and oil. With it has come the competitiveness that all product providers create in order to gain market share. With it too comes the headache of trying to understand the complex and ever changing array of packages and ‘special’ offers that are available, especially in the world of industry.
Take electricity for example. Most businesses use electricity for lighting, heating, and in some instances for production too. But the electricity supply chain has become increasingly more complicated in recent years since the split between source supply and distribution. This is where that all important industry knowledge is needed. When it comes to any organisations energy needs, there are many things that have to be taken into consideration; average usage, peaks and troughs, operating hours, single site or multi-site operation.
Tags: Business Energy
What’s the Difference Between a Pyramid Scheme and a Ponzi Scheme?
The difference between pyramid schemes and Ponzi schemes is in the methodology. Pyramid schemes rely on multiple levels of investors, each promising exorbitant returns to the succeeding level, whereas Ponzi schemes feature a central figure who promises exorbitant returns to all investors.
Knowing risk as they do, those at BusinessInsurance.org want to help you recognize and steer clear of these dangerous investments:
Pyramid Schemes
Pyramid schemes are organized into investor levels. At each level, investors are responsible for recruiting new investors and obtaining money from them. It begins when one person asks a small group of people for a sum of money in exchange for a promise of large returns. Each of those investors must then approach another small group of investors and make the same promises. After recruiting new investors, existing investors pay a portion of the new investments to the level above them and keep the rest. I
Tags: Ponzi Scheme, Pyramid Scheme, Scheme
Budweiser Clydesdales ranch to open for tours
BOONVILLE, Mo. • A mid-Missouri ranch that serves as a breeding facility for Budweiser Clydesdale horses opens for public tours this Saturday.
Warm Springs Ranch is in the midst of the foaling season. Officials say more than 30 baby Clydesdales are expected to be born at the ranch near Boonville this year.
Ranch supervisor John Soto says foaling season starts in February and continues to June, and now is a very busy time.
Visitors can interact with the more than 100 Clydesdales, including some who have appeared on Budweiser commercials. The herd includes a horse born last year named “La Russa,” for the longtime Cardinals manager who retired after leading St. Louis to the 2011 World Series title.
Tags: Open Tours, Tours
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